Apple boss Tim Cook sees $4 million pay hike In 2018

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Apple boss Tim Cook sees $4 million pay hike In 2018
Tim Cook

Apple CEO Tim Cook’s total pay rose last year as the company hit multiple growth goals in fiscal 2018.

Cook reported total compensation of US$15.7 million (A$21.87 million) in fiscal 2018, up US$2.9 million from the US$12.8 million he received the prior year, according to a proxy filing with the US Securities and Exchange Commission.

Cook’s total pay included US$3 million in base salary, which was almost unchanged from the last year. He also received US$12 million in non-equity incentive plan compensation and US$682,219 in other compensation. Not included as part of Cook’s total pay: Apple shares worth an estimated US$121 million that vested in 2018, according to the proxy.

“Other compensation” included Apple’s contributions to Cook’s account under its 401(k) plan in the amount of US$16,500; term life insurance premiums paid by Apple in the amount of US$2964; vacation cash-out in the amount of US$57,692; security expenses in the amount of US$310,981; and personal air travel expenses worth US$294,082.

Cook’s increase in total pay was mostly due to an increase in non-equity incentive plan compensation, which rewarded Cook and other executives because Apple’s performance exceeded the maximum performance goals for both net sales and operating income in 2018.

Apple reported record fiscal 2018 net sales of $265.6 billion, 16 percent more than in 2017. Meanwhile, operating income grew 16 percent to $70.9 billion while the company’s stock price rose 47 percent during the fiscal year.

Cook did not receive an equity award in 2018 and has not received an equity award since 2011, the company noted in the SEC filing.

Cook, 58, was not the most highest compensated executive at the tech giant. Apple chief financial officer Luca Maestri reported total compensation of US$26.5 million in 2018; Kate Adams, senior vice president and general counsel and secretary, reported compensation of US$26.7 million; and Angela Ahrendts, senior vice president of retail, reported US$26.5 million in total pay in 2018; and chief operating officer Jeff Williams reported US$26.5 million in total pay last year.

But challenges lay ahead for Apple. Cook last week said in a letter to shareholders that "lower than anticipated iPhone revenue" has led the company to slash its guidance for its fiscal first quarter of 2019, which ended 28 December. Cook blamed the soft iPhone revenue on lower-than-expected demand in China and other emerging markets, as well as in "some developed markets." Apple cut its revenue guidance for its fiscal first quarter of 2019 to US$84 billion, down from guidance of between US$89 billion and US$93 billion previously.

Apple, whose market cap hit $1 trillion last August, has since been dethroned by Amazon as the most valuable public company. Apple’s stock closed up 1.9 percent to US$150.75 on Tuesday with a total market cap of US$715 billion.

This article originally appeared at

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