Apple buys search engine for App Store

By on
Apple buys search engine for App Store

Apple has reportedly bought Chomp, a search engine that helps users find other apps on Android Market and Apple’s App Store.

Apple will likely use the app search company’s technology to revamp the App Store, according to TechCrunch.

9to5Mac reports Chomp will also be behind a major revamp of iTunes and its co-founder Ben Keighran has already joined Apple’s iTunes Marketing team, while the start-up’s chief technology officer Cathy Edwards has become an iTunes software engineer.

The iTunes and App Store overhaul is likely to occur later this year.

The acquisition comes as app numbers continue to grow, with Apple’s App Store currently hosting nearly 600,000 apps while Android Market has around 400,000.

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © . All rights reserved.

Most Read Articles

You must be a registered member of CRN to post a comment.
| Register


What's your top marketing tactic for 2020?
Long lunches with customers and prospects
Content marketing to drive website visits
Social media
More use of CRM
Word of mouth
Online ads
View poll archive

Log In

Username / Email:
  |  Forgot your password?