Apple chief Tim Cook slams 'diluted' Surface Book

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Apple chief Tim Cook slams 'diluted' Surface Book
Tim Cook

Apple CEO Tim Cook Wednesday criticised Microsoft's Surface Book during an appearance at Trinity College in Dublin, saying that the company's new laptop fails to fit into either the notebook or tablet category.

Cook's statements came the same day Apple released its newest tablet, the 12.9-inch iPad Pro, available in Apple Stores, on Apple's website and through Authorised Resellers.

“It’s a product that tries too hard to do too much,” Cook said of the Surface Book, while at Trinity College, according to the Irish Independent. “It’s trying to be a tablet and a notebook and it really succeeds at being neither. It’s sort of [diluted].”

Microsoft representatives made an appearance at the iPad Pro's launch event in September to help demonstrate the enterprise functions of the new tablet. Microsoft did not respond to CRN USA's request for comment by press time.

The iPad Pro departs from Apple's traditional iPad lineup, flaunting an monster 12.9-inch Retina display, a detachable separately sold Smart Keyboard, and an Apple Pencil stylus.

The iPad Pro was built around enterprise-targeted features, such as iOS 9's split-view screen and picture-in-picture screen viewing capabilities, as well as the US$99 Apple Pencil. The Apple Pencil can be recharged using a Lightning connector that plugs directly into the tablet and contains sensors for writing and drawing, according to Apple.

The iPad Pro will run from US$799 for the 32-GB version up to US$1,079 on the high end for the 128-GB version. The Surface Book, a 13.5-inch laptop with a detachable touch screen, is priced starting at US$1,499.

Both devices are hitting the market for the holiday season as the relatively new 2-in-1 detachable space begins to rise in popularity, both among consumers and enterprises. 

As traditional smaller slate form factors fail to boost the struggling tablet market, vendors are turning their focus to detachable tablets, according to market research firm IDC.

Detachable tablets have held just a single-digit percentage in the overall tablet market, according to an IDC report released Thursday, but the researcher expects sales of these devices to "increase dramatically" over the next 18 months.

The overall tablet market is currently led by Apple with 20.3 percent share, followed by Samsung and Lenovo, according to IDC. But even Apple saw sales decline by 19.7 percent during the third quarter.

This article originally appeared at

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