Apple stores hit by thief disguised as 'Genius'

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Apple stores hit by thief disguised as 'Genius'

An enterprising thief has used the Apple store uniform – a blue shirt with tiny Apple logos – to hit a couple of Apple stores in the US, making off with US$16,130 worth of merchandise.

DNAInfo reports that a man entered the Soho New York store on 1 June dressed in the attire to blend in with the genuine Apple geniuses, entered the storeroom, emerged with 19 iPhones, and passed them to an accomplice who slipped out with them under his shirt. 

This isn't the first time it's happened, and it's not even the first time it's happened in New York this year. In March, the Upper West Side store fell for the same scheme twice, losing 67 iPhones at a cost of nearly US$50,000.

At the time, the New York Post reported that the particular branch may have been targeted as it was a known 'training store', where an unfamiliar face wouldn't attract too much attention.

This article originally appeared at

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