ASUS awards Synnex, promises new enterprise partner plan

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ASUS awards Synnex, promises new enterprise partner plan
The ASUS ZenBook 30 in white leather

ASUS has revealed it plans a partner program refresh to chase business-centric resellers, revealed new laptops and named its top Australian partners and disties.

Newly-appointed ANZ commercial channel manager Vai Le yesterday told CRN that ASUS is currently consulting with its existing commercial partners.

“We are asking partners what they want, understanding their needs and requirements, and formulating a partner program that best suits them,” he told CRN. “We're trying to segregate it from our conventional channel, which is typically aligned to retailers, and move more towards the B2B aspect.”

Chromebooks are on Le’s mind, as he said ASUS is seeing some enterprise adoption of the Google-driven devices thanks to increased use of SaaS.

The new laptops ASUS launched yesterday have tangential relevance to the business channel push.

The company’s new hero product is the ZenBook Duo, laptops that have two screens: one where you’d expect to find it and another where you’d expect to find a laptop’s keyboard.

That leaves the keyboard and trackpad where most laptops’ wrist rest can be found.

A Pro model packs ninth-generation Intel silicon and workstation-class specs, from $4,499. The basic version has 10th-gen Intel CPUs and starts at $1,699.

The ZenBook Pro Duo, Click to enlarge

The company has also created a machine for the design conscious in the form of the ASUS 30, which sports white leather and rose-gold-accented trim.

The products were announced along with ASUS’ prize partners for 2019.

Synnex was named ASUS’ distributor of the year, and Centre Com won the vendor’s prize as partner of the year.

The full roster of 2019 partner awards went to:

  • Centre Com also took ZenBook partner of the year
  • Scorpion Technology, named ROG partner of the year
  • CDM won education partner of the year
  • Fronde Australia took out enterprise partner of the year
  • Computer Alliance was SMB partner of the year
  • Mwave was named fastest growth partner
  • Dicker Data took out the growth distributor award
  • PB Tech was named business partner of the year


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