At the coalface: It's all about the relationship

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This article appeared in the April 2012 issue of CRN magazine.

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At the coalface: It's all about the relationship
Many IT business owners ask me what’s the best form of advertising to boost their business.  One avenue I very rarely see explored is one I believe can deliver excellent results – in particular in the IT industry. First, consider that a typical IT firm is not trying to sell a ...

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