Aussie dev ServTech scoops AR deal with Volvo

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Aussie dev ServTech scoops AR deal with Volvo

Aussie software developer ServTech has scored its first major contract win since acquiring Italian VR software house Vection.

Vection has signed an augmented reality (AR) and software deal with Volvo Car Italy to distribute its AR technology across 63 Volvo dealerships.

Under the deal, Vection will provide Volvo with hardware and software to be used in its sales and marketing solutions, specifically by showcasing its vehicle safety features through AR.

Each dealership will enter into a subscription-based technical support and licensing agreement with Vection to utilise its AR software, generating up to A$430,000 in revenue over the next two years.

“Vection’s AR technology is the ideal solution for our car dealerships to showcase our vehicles first-class safety features and our overarching mission to put people first and make every car safer for everyone,” said Volvo Car Italy sales and marketing director Chiara Angeli.

In additional, Volvo has also signed an overarching framework agreement with Vection to develop customised AR software for the car manufacturer’s model XC40 to showcase its hybrid electrical technology.

“The Volvo Car Italy framework agreement has been a pivotal step for the company to engage in significant contracts such as this one, which enables the distribution of our AR software solutions to an initial subset of 63 Volvo Car Italy car dealerships,” said ServTech managing director Gianmarco Biahi.

“The automotive industry represents the initial target market under the company’s overarching global commercialisation strategy, and this agreement is pivotal in affirming ServTech as a global VR & AR software company.”

ServTech announced it would acquire Vection, then known as Officine 8K S.r.l, in January this year, integrating its AR capabilities with its own. Vection specialises in VR and AR solutions, with its niche in developing VR showrooms for the likes of Lamborghini, Fendi Casa, Ferretti, Maserati, Volvo, Philip Morris and Bonfiglioli.

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