Aussie master distributor acquired by data analytics vendor Alteryx

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Aussie master distributor acquired by data analytics vendor Alteryx

A US-based data analytics vendor has acquired its same-name Australian master distributor Alteryx Australia and New Zealand in a bid to boost its sales and marketing presence in the region.

Alteryx is looking to expand its local team with additional sales, channel, support and technical resources in order to better serve its more-than 100 local partners, which includes Amaysim, Commonwealth Bank, NBN, Australia Post and Telstra, the company said.

The data science company said the time was right to strengthen its position in the market, citing IDC data suggesting more than 40 percent of organisations in Australia and New Zealand had already invested in big data and analytics deployments, and would increase those investments this year.

“There is no doubt that data is reshaping businesses all over the world, and Australia and New Zealand (ANZ) are no exception,” Alteryx senior vice president of business development Steve Walden said.

“With the spotlight on data science and analytics ROI, this acquisition allows us to better meet the needs of current Alteryx customers who are leveraging data and analytics to improve business outcomes. Being in the market also provides the opportunity to expand our customer and partner ecosystem more efficiently.”

Alteryx ANZ has been Alteryx Inc’s master distributor in the region since 2015.

“We’re already helping customers in the region break down data barriers and get to business-changing insights faster than ever before,” JJ Phillips, regional country manager at Alteryx ANZ, said.

“In our efforts to turn analytics up to eleven across ANZ, we intend to continue to work closely with our amazing partners, including MIP, RXP Services, Tridant, Billigence, Acquum Consulting, FIRN Analytics and Webranz, while strengthening our local sales, support and market presence.”

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