Aussie startup wins over General Motors

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Aussie startup wins over General Motors
GMC Acadia

Connexion Media has forecast a “major revenue uplift” after business partner General Motors began pushing the startup’s in-car technology.

GM has started marketing its Commercial Link service, for which Connexion supplies software and support services.

The car giant is offering all new buyers across the US a 30-day free trial of the service. Subscribers will then automatically convert to a subscription of US$10 ($13) per vehicle per month. Connexion will generate revenue during the free trial period.

Commercial Link uses embedded in-vehicle connectivity to allow small business clients to access key information about their vehicles, such as location, fuel level, miles driven and maintenance needs.

The service allows clients to more efficiently manage their fleet and saves them the cost of adding after-market hardware to access their vehicle data.

Connexion expects the free trial will form part of an extensive national marketing campaign for Commercial Link.

Chief executive George Parthimos said the Melbourne-headquartered startup was excited that GM was pushing the service.

“We expect this to substantially increase the penetration of the service and expect significant customer conversion following the end of the free trial period, representing major revenue uplift for the company,” he said.

Commercial Link has been rolled out to GM’s network of more than 4,000 dealerships.

It is now available on most 2015 and 2016 GM Chevrolet, Buick, GMC and Cadillac vehicles.

Connexion specialises in developing and commercialising smart car software apps and services. It has overseas offices in the US, the UK and India.

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