Australia: an Apple Black Friday bellwether

By on
Australia: an Apple Black Friday bellwether

Apple enthusiasts in the US have been keeping an eye on Apple's Australian Black Friday sales for a clue as to what to expect there. 

That came at about 3am Sydney time Friday when Apple sent its Australian database an email flagging Black Friday -- "the day you've waited 364 days for" -- which falls after Thanksgiving and, for Americans, marks the beginning of Christmas shopping with big discounts from all major US vendors.

Apple has shared the tradition, which Reuters notes is "the single biggest shopping day of the year", with Australians since 2008.   

Apple US enthusiast sites such as 9to5 Mac use Australia's 19 hour jump on the US west coast as a bellwether for their, more culturally relevant, Black Friday sales. 

This year Apple offered Australians discounts of between seven to eight per cent on core products and over 10 per cent on peripherals. 

The 16GB WiFi iPad 2 will be available for A$534 - a $45 savings on the normal retail price of $579. The 64GB 3G device has been cut from $949 to $884 - a $65 or around seven per cent discount.

The MacBook Air has been cut from $1099 to $979, the MacBook Pro from $1,399 to $1,278 and the iMac from $1,399 to $1,278, each representing a $121 discount. 

Peripherals also got the chop with even larger discounts in percentage terms. The Magic Trackpad, 2TB Time Capsule, and wireless keyboard were all discounted by over 10 per cent. 

The discounts were on par with 9to5 Mac's sources on Wednesday, which relayed correctly that Apple would give better discounts for its higher end iPads and iPods.    

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © iTnews.com.au . All rights reserved.
Tags:

Most Read Articles

You must be a registered member of CRN to post a comment.
| Register

Log In

Username / Email:
Password:
  |  Forgot your password?