Melbourne-based Fulfilio is launching a warehousing and fulfilment service targeted towards small and medium-sized Australian businesses, with same-day deliveries in metropolitan areas.
The startup provides a national end-to-end service for Australian e-commerce businesses, storing and shipping their products using the country’s largest delivery network from Australia Post.
“Australian consumers are expecting faster and more cost-effective delivery options, which unless your business has multiple warehouses, is simply not an option,” Fulfilio chief executive Mathew Galt said.
The launch comes after years of major change in the Australian online retail sector, led by the launch of Amazon.com, as well the continued growth of homegrown reseller Kogan, which snapped up Dick Smith in 2016 and went public.
Amazon in February announced it would bring its fulfilment service to Australia, allowing sellers to hand over their logistics and delivery requirements to the retail giant.
Fulfilio is one of two startups that are being incubated by Australia Post, with the other being Melbourne-based smart parcel locker provider Receva.
It currently has fulfilment centres in Melbourne, Sydney, Brisbane and Perth, allowing businesses to store stock closer to their customers to respond to customer delivery needs.
Galt said online shopping was expected to grow further this year, citing last year’s 19.2 percent sales increase – which was twice the growth rate in 2016.
He added that Fulfilio allows local businesses to meet the demand while also offering services such as custom packaging, free returns and personalised communications.
Regional WA-based rum distillery Illegal Tender said Fulfilio has helped it scale up nationally.
“It gives me more time and flexibility to focus on building the business,” Illegal Tender director Codie Palmer said.
“Giving our customers a professional experience is a big part of our business model. Fulfilio delivers this by faster delivery or same-day delivery for larger cities, something that previously wasn’t an option for our business because of our rural location.”
He added that Fulfilio’s analytics tool helps show where customers are located and what they are buying, giving Illegal Tender visibility of its customer base that it would never have otherwise.