Avanade boss jumps to marketing giant Publicis

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Avanade boss jumps to marketing giant Publicis
Sarah Adam-Gedge

Former Avanade Australia managing director Sarah Adam-Gedge has joined advertising and public relations giant Publicis Groupe to lead its digital business transformation business in Australia.

Adam-Gedge will assume the role of Australian managing director of Publicis.Sapient, after leaving the Microsoft partner in August. Avanade appointed Mahmood “Mac” Ghani as her replacement.

"Sarah is an exceptional talent with a strong reputation for building and growing Australian businesses,” Publicis.Sapient international chief executive Nigel Vaz said.

“Her experience and strengths in technology and consulting, strong C-level relationships and personal reputation in the market make her the perfect person to take Publicis.Sapient to the next level in Australia and to accelerating our clients' businesses by ensuring they successfully transform for the digital age.”

Publicis.Sapient cited Adam-Gedge’s previous roles in the digital enterprise transformation engagements of clients like Treasury Wine Estates, NBN, Commonwealth Bank, Open Universities Australia, MMG, AGL Energy and Stockland.

As part of her role, Adam-Gedge will report to Vaz and join the Publicis.Sapient international leadership team.

"I'm delighted to join Publicis.Sapient at such an important time in its evolution, and to help build on its reputation for helping businesses to reinvent and transform themselves to keep pace with a rapidly changing world,” Adam-Gedge said.

“As part of Publicis Groupe, with its commitment to creativity and technology in service of superior customer engagement. I look forward to helping make a significant impact for our clients."

Avanade Australia appointed Adam-Gedge as managing director in 2014. She previously spent 11 years in various roles at IBM, and has also worked at accounting giants PricewaterhouseCoopers and Arthur Andersen.

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