AWS: Cloud migration a 'massive' opportunity for solution providers

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AWS: Cloud migration a 'massive' opportunity for solution providers

Solution providers offering valuable cloud migration services to businesses today don't have to look any further than the tools within AWS Marketplace, Hasan Usmani, global sales enablement lead for Amazon Marketplace, told solution providers during the AWS re:Invent conference Monday.

The AWS Marketplace is armed with software offerings for each step of the migration and post-migration process, he said.

Cloud migration services are in high demand among business customers today. That's because more than 50 percent of software workloads will move to the cloud by 2020, Usmani said.

With software representing an approximately US$146.3 billion opportunity for the channel over the next two years, partners who don't consider adding migration services could be missing out on a "massive" opportunity, especially partners who are already offering cloud consulting services today, he said.

"Customers want to be cloud-ready," Usmani said. "The cloud consultant partner [offering migration] now, all of a sudden, becomes this partner who can actually do a full end-to-end solution for customers," he said.

The AWS Partner Network (APN), the Seattle-based company's global partner program for its cloud services arm, today consists of consulting partners including VARs, MSPs and systems integrators. Amazon also has a network of technology partners made up of hardware and software vendors.

If cloud migration is the customer's main cloud initiative, leveraging third-party tools within the AWS Marketplace to help improve security and automation just makes sense, Amazon's Usmani said.

For partners, the AWS Marketplace not only can make their jobs a little easier, but it can also unlock new revenue opportunities, he said.

"Channel partners and ISVs should capitalize on the opportunities the cloud is bringing you," Usmani told solution providers. "And you can use the Marketplace to create better experiences for customers."

This article originally appeared at

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