Beer in the cloud? Coopers ramps up online DIY

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Beer in the cloud? Coopers ramps up online DIY

Coopers Brewery is partnering with Adelaide-based Hostworks to support its online storefront.

Hostworks will be hosting and supporting Diybeer.com, Coopers’ online storefront for homebrewing supplies. Marketing manager for Coopers’, Scott Harris, said diybeer.com will provide rural customers with Coopers’ DIY products.

“We need a reliable hosting company that can successfully reach this target market, as well as manage the increase in traffic and any website niggles – challenges that we have faced in the past,” he said.

Diybeer.com had a 53 percent increase in traffic since last year, prompting the need to partner with Hostworks.

Hostworks CEO Will Berryman said he was proud of the partnership between the two Adelaide-based companies.

“Coopers are in an exciting and independent stage of their business journey, supporting them to host the only major DIY beer website in Australia is something we are privileged to be a part of,” he said.

Hostworks has also worked in online media with companies such as Ticketek, Carsales, SBS, Event Cinemas and Rydges Hotels.

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