BitTorrent has redesigned its site in a bid to prove its credentials as a legitimate file-sharing service.
The company has been fighting back against the idea that it's "synonymous with internet piracy" and has launched a major redesign.
The new site emphasises BitTorrent's new Bundle format, an experimental online store that lets users pay an optional fee to download content from the site's partners. For example, Public Enemy is distributing its new single via BitTorrent Bundle.
BitTorrent's marketing vice-president, Matt Mason, defended the company against the "myth" of piracy. Numerous reports have suggested that Game of Thrones broke piracy records as the most downloaded show via BitTorrent. Each episode is downloaded an average of 5.2 million times, according to TorrentFreak. It was certainly one of the most pirated programs among Australian viewers.
But the company points out it doesn't actually host infringing content, and said piracy happens "outside the BitTorrent ecosystem".
"The idea of a 'BitTorrent Piracy Record' is a complete fabrication. Because there’s actually no such thing as a 'BitTorrent piracy record'. Because piracy happens outside the BitTorrent ecosystem," said Mason.
Mason added that anyone using BitTorrent's client to illegally download shows was "doing it wrong".
"We don’t host infringing content. We don’t point to it," he said. "To pirate stuff, you need more than a protocol. You need search, a pirate content site, and a content manager. We offer none of those things. If you’re using BitTorrent for piracy, you’re doing it wrong."