BlueJeans Network has appointed Adam Noall as a dedicated channel director for Telstra, one of the cloud communications software provider's largest partners in the Asia-Pacific region.
Noall brings 16 years' experience working directly for Telstra. He joined Avaya in 2013 and a year later, was appointed as the Telstra channel manager for the communications vendor in Asia-Pacific.
In his new role as global channel director, Noall will focus on managing BlueJeans' relationship with Telstra, but will also help open up other avenues with new partners in Australia and the Asia-Pacific region.
"My core objectives are to foster partner engagement at all levels, identify and develop joint go-to-market plans, ensure effective sales execution through channel supported programs, act as a trusted advisor to all partners, show sales leadership in supporting the channel and drive channel sales performance," Noall wrote on LinkedIn.
BlueJeans APAC channel director Mario Hilmi told CRN: "Our penetration is not just with the Telstra Business arm, its Telstra Enterprise and government and Telstra resellers. This is where our growth is going to be this year.
"Having Adam onboard, who understands how that mechanism works… he understands the mentality of what the little guy is trying to accomplish. We need that kind of mentality to build the right kind of bundles and solutions that he can push through the Telstra arm. Those resellers are going to be a big focal point for us this year."
BlueJeans has worked with Telstra since 2014, and is distributed in Australia via VExpress and Ingram Micro. Himli said that BlueJeans no longer books direct customers, and the majority of the local business will go through the two distributors.
He added that BlueJeans would also support Telstra's efforts to grow its business in Asia, as the vendor already has offices in the region.
"We're about to open some more offices to support that growth. Leveraging off the relationship that Bluejeans has with Telstra here and leveraging some relationships at a higher level, it'll be easier for us to expand into Asia."
Noall's appointment follows as the company farewelled Asia-Pacific director James Brennan, who left last month to take a new role at enterprise video platform startup Kaltura.