Bunnings gets serious about online electronics

By on
Bunnings gets serious about online electronics

Hardware giant Bunnings has delivered its promise to make its warehouse catalogue available for online purchasing online by Christmas, revealing that it is selling electronics in addition to homewares and of course hardware..

Dubbed Bunnings MarketLink, the non-catalogue reseller play pipes a gaggle of products from non-hardware category competitors through Bunnings’ already massive online presence to essentially offer-up the jolly green juggernaut as a one-stop emporium.

So far, the MarketLink electronics offers are modest - there's a modest collection of audio and video kit that is more of a threat to the likes of K-Mart than JB Hi-Fi or Harvey Norman.

But the hardware heavyweight has also shown it has the capacity to compete with the likes of Kogan, Catch and Amazon for some products, And none of those outfits sell cheap sausages to distract the kids.

 

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © iTnews.com.au . All rights reserved.
Tags:

Most Read Articles

You must be a registered member of CRN to post a comment.
| Register

Poll

What's your top marketing tactic for 2020?
Long lunches with customers and prospects
Content marketing to drive website visits
Social media
More use of CRM
Word of mouth
Online ads
View poll archive

Log In

Username / Email:
Password:
  |  Forgot your password?