Cisco worldwide sales executive vice president Chris Dedicoat on Friday morning Australian time gave out a $56,000 gift to every attendee of the vendor’s partner conference.
Dedicoat, in the final keynote speech of the Cisco Partner Summit in San Diego, made the gesture to backup the vendor’s campaign to get its channel to sell security – a theme prominently played out at the event all week.
"As a commitment to you to help you get on-board, we're going to give you a 2,000-seat OpenDNS licence for your company. You can take that back and it'll work in a month's time with your security group," he told the crowd.
"It'll protect your people, it'll protect your data... it's worth US$41,500 (AU$56,288)."
The gratuity came after he told the audience that, as a major networking vendor, Cisco sees over 80 billion DNS addresses each day, giving it an “incredible” insight into the threat environment.
“We’re able to build the knowledge from that and the knowledge from the data scientists into our products and technologies,” he said, promising the channel that Cisco is building up a substantial armoury of security of products.
“This is an incredibly fast-growing business for us, and I think it should be and could be for you as well,” the British executive said. “But we cannot do this one our own, because that’s not the way we operate.”
The journalist travelled to San Diego courtesy of Cisco.