Cisco's playbook shows partners how to cash in on Internet of Things

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Cisco's playbook shows partners how to cash in on Internet of Things

Cisco is set to unveil its first 'Internet of Everything Partner Playbook' to provide a blueprint and assets to help partners build vertical practices and capture market opportunities.

The playbook addresses four vertical markets – public sector, manufacturing, transportation and utilities – that Cisco has identified as representing huge opportunities for its channel partners.

Cisco said the playbook was directed at the line of business and solving problems, compared with previous playbooks that have been more focused on architecture and technology.

The partner playbook provides specific guidance for each of the four vertical markets including market-specific data, typical vertical market business challenges and how to position solutions to line-of-business managers and speak the same language.

It also provides use cases, resources, architecture overview and proof points, while also explaining how Cisco solutions can solve problems in each market.

According to Cisco, by 2020 there will be 50 billion "smart object" devices. Connecting all of these devices requires faster hardware, increased bandwidth and greater security, which drive the selling opportunities for things such as routers, switches, firewalls, servers and more.

Cisco is betting big on the Internet of Things, estimating it will be a US$19 trillion market in the next 10 years, with US$7.3 trillion of that tied to data analytics and how big data is handled.

This article originally appeared at

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