Citrix offers professional services to help partners in deals

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Citrix offers professional services to help partners in deals

Citrix wants its professional services team to work alongside partners on some deals, and thinks it will make its partners more potent.

The company today blogged about a new “Partner Services Cooperative Offering” that means “Citrix consultants will work with participating partners to jointly deliver professional services to you.”

Citrix has pitched itself as enhancing partners’ expertise and credibility with customers, and also as sharing accountability for project success.

Working with Citrix professional services is also pitched as offering partners “…easy access to valuable Citrix resources that can speed project completion, including faster issue resolution via a special technical support escalation queue.”

And there CRN was thinking that such offerings were staples of channel enablement – or has Citrix been keeping something up its sleeve?

 “Many customers enjoy a trusted relationship with their Citrix partner. Over time, the partner becomes familiar with their Citrix environment, as well as their specific business and IT needs and goals,” wrote Beau Dolinsky, Citrix’s director of global partner services.

“Adding vendor expertise to your partner’s knowledge and skills can help optimize project results. You’ll also gain confidence from knowing that both Citrix and your partner have a stake in your long-term success.”

Dolinsky also suggested that Citrix’s own staff can help when partners don’t have skills in one of the vendor’s products.

Services Citrix said it will offer include “design validation by experts who know Citrix technology better than anyone”, and access to “enterprise architects, services delivery managers, and technical support staff …  to resolve issues and accelerate project completion.”

Working with those folks, the post says, will deliver “Peace of mind thanks to Citrix accountability for all work performed as part of the cooperative engagement.”

CRN sought comment from Citrix Australia, but the company was unable to respond before our deadline.

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