Commvault creates new "Metallic" brand for SMBs

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Commvault creates new "Metallic" brand for SMBs

Data protection and management software vendor Commvault Monday has introduced a new division, "Metallic", charged with developing Software-as-a-Service-based data protection offerings for midrange and SMB customers.

With Metallic, introduced at this week's Commvault Go partner conference, Commvault will continue its current long-term focus on the enterprise data protection business while taking an entrepreneurial approach to the midrange and SMB markets the company did not address in the past.

Metallic includes a platform of SaaS offerings focused on midmarket customers, said Robert Kaloustian, senior vice president and general manager of the new Metallic division.

Commvault has a long history of leadership in the enterprise data protection business, Kaloustian told CRN.

Metallic takes advantage of Commvault's data protection experience but is a new series of offerings with new innovation based on information gathered in meetings with hundreds of Commvault and non-Commvault midrange clients, Kaloustian said.

"This is an important initiative for Sanjay [Mirchandani, Commvault president and CEO]," he said. “We want to provide new support to the channel. We want to send a strong external message about our plans. And we want to send a strong internal message."

Metallic's inner workings. Click to enlarge.

Kaloustian, when asked about plans for an MSP offering from Metallic, said it is still too early to talk about that part of the business.

Janet Giesen, head of go-to-market operations for Metallic, told CRN that Commvault decided to use a new brand for its midmarket push because it was looking at a new kind of customer experience compared with its traditional offerings.

"The 'Commvault' brand is enterprise-focused," Giesen said. "Metallic is looking at protecting data in an e-commerce-type world with smaller companies than Commvault has traditionally addressed. So we wanted to convey a new brand."

This article originally appeared at crn.com

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