ConnectWise launches virtual community to boost partner engagement

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ConnectWise launches virtual community to boost partner engagement

ConnectWise this week launched its ConnectWise Virtual Community platform that acts as a central space for its partners to connect, support and learn from their peers and experts.

“Part of embracing digital transformation means that we need to always be looking for ways to make it easier for partners to do business with us,” Amy Lucia, chief marketing officer for ConnectWise, told CRN US.

“But it’s important that we don’t lose the personal connection with our partners in the process. Until now, we haven’t had a virtual space where all partners could go to interact with each other and ConnectWise colleagues.”

The virtual community was created in response to partner feedback as partners wanted a space to strengthen partner engagement, seek assistance from product experts and interact with education training consultants. Partners can also take advantage of best practices and product education resources.

The virtual community offers two community collaboration spaces, ConnectWise Solutions and IT Nation. The ConnectWise Solutions space is where partners can exclusively discover best practices, product education, business knowledge and product innovation topics. The IT Nation space is designed to keep conversations going before, after and in between in-person events through virtual, real-time collaboration.

“We’re focused on serving our partners well with superior products and services,” Lucia told CRN. “When we do the right thing, more partners will come. During IT Nation Connect in November 2021, we made three promises to the TSP ecosystem. First, that we’d deliver more innovation, faster. Second, to make even greater investments in their growth. And third, to take measures to be easier to do business with.”

The virtual community allows ConnectWise do all three, she said, whether through real-time engagement, capturing feedback or sharing results. New features on the platform will be rolled out throughout the year, including product enhancement requests.

“By bringing this community ‘virtual,’ we not only enable that to happen 365 days a year, but we also are opening up a more direct line on the product side to our experts, which we know partners are eager for,” she said.

“As we evolve this and other value-added offerings over time, our partners will definitely encounter an unmatched experience.”



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