Dell EMC launches VMAX flash for midmarket customers

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Dell EMC launches VMAX flash for midmarket customers

The first new Dell EMC-branded solution in the flagship VMAX all-flash storage line comes with a sub-US$100,000 price tag and is aimed at midmarket customers demanding lower costs and increased ability to scale.

Dell EMC launched the VMAX 250F, a 1 petabyte, all-flash system that brings EMC's flagship enterprise storage line to midmarket customers.

The VMAX 250F starts at less than US$100,000 including multicontroller, "always-on" capabilities and VMAX services, the company said.

"It's all about addressing customers who are asking, 'How do we modernise? How do we transform?'" said Peter Smails, vice president of product marketing at Dell EMC. "All-flash is one of the pillars of our modern data centre strategy, and the 250F is VMAX for everyone. It's bringing the enterprise capabilities of VMAX to the midmarket, expanding the addressable customers that can now get that enterprise-level capability."

The system supports up to two V-Bricks, allowing for 11TB of usable flash, and comes with in-line compression and data services.

EMC launched the all-flash line of its bread-and-butter VMAX family last February, and partners were enthusiastic about the opportunities it represented, saying demand for flash storage has increased dramatically as drive capacity increases and prices fall.

When the all-flash VMAX was launched, EMC said it would move to all-flash for all future primary storage solutions. At the same time, Dell brought the VMAX line back to its price sheet.

Last spring, EMC launched its Unity line of all-flash arrays hot on the heels of the release of its VxRail hyper-converged infrastructure offerings.

Dell EMC is also adding Cloud IQ to Unity, a software service that allows users to proactively monitor the health of their Unity systems and keep an eye on important metrics such as availability and capacity. Unity will also now come with file tiering to the cloud in order to free primary storage space. Smails said Unity can back up to Dell-EMC's Virtustream for free, or to either Microsoft Azure or Amazon Web Services.

Dell EMC is hoping Unity will help retain existing customers who need to migrate from older VNX systems by building the migration capability directly into Unity systems, giving users the ability to seamlessly upgrade once they've installed Unity. The process is transparent and minimally disruptive, Smails said.

This article originally appeared at

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