Deloitte Digital has launched a digital ecosystem platform for customer engagement channels, DigitalMix.
DigitalMix unites ecosystems of several technology providers such as Salesforce. It works across a number of CRM, ERP, digital marketing, omni-channel and Tweet To Cash platforms.
The platform has a series of pre-defined and pre-integrated solutions that mix together leading cloud and on-premises platforms.
Deloitte Consulting principal and head of Deloitte Digital Andy Main said: "More and more, we hear from our clients that there is a need to integrate digital platforms across CRM, cloud, digital marketing and other areas."
According to Main, DigitalMix brings together the "best of our strategic ecosystem alliance partners to accelerate time to value for customers".
Tyler Prince, executive vice president, worldwide alliances and go-to-market innovation, Salesforce, said: "Our longstanding global alliance with Deloitte Digital has provided customers with a clear roadmap for driving their digital transformations, and we're pleased that Salesforce will help power DigitalMix."
The decision to have Salesforce as a key element was because of the use of Salesforce across Deloitte's customers.
Paul Clemmons, Deloitte Consulting principal and Deloitte Digital global Salesforce leader, said: "DigitalMix is a next-generation digital solution which ties together CRM, digital marketing and omni-channel capabilities. This is a significant advancement for our Salesforce alliance and mutual customers that will change the game in the digital enterprise."
In October 2016, Deloitte acquired Salesforce partner Cinder Agency in order to strengthen the Salesforce implementation business in Australia.
At the time, Deloitte chief executive Cindy Hook said Cinder was another strategic investment and building block for the firm’s technology and customer practices.