Dick Smith reopens under Kogan

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Dick Smith reopens under Kogan

Dick Smith's online store has reopened today under the new management of Kogan - a month ahead of schedule.

The website was originally slated to go live in June, but was built in just under two months using the existing platform and logistics infrastructure of Kogan’s online store.

“We are extremely proud of the speed with which we were able to relaunch the Dick Smith online business, with a leading website, product range, and back-end systems to power the operation,” said Kogan executive director David Shafer.

“All orders from today onwards come with the full backing of the Kogan.com business, and are supported by our first class Australian customer service team.”

The new Dick Smith store is already stocked with over 5,500 products from the likes of Samsung, Apple and Microsoft. The site will also start selling Kogan’s own-branded products and home appliances, a market Dick Smith announced it was going to enter five months before it sank into administration.

Kogan is marking the occasion with a “relaunch sale” on selected products. Founder Ruslan Kogan said in March he had no plans to reopen Dick Smith as a brick-and-mortar retail store.

The Australian-born online retailer bought selected intellectual property from Dick Smith back in March after the company collapsed earlier this year, including branding, websites and customer database.

The collapse of Dick Smith led to the closure of 363 stores in Australia and New Zealand and nearly 2,500 jobs gone.

“Dick Smith’s recent history has been disappointing for many Australians, but for millions of us, it is an iconic brand we all know and love. We will work hard to restore the faith Australians have put in the Dick Smith brand for almost 50 years,” said Shafer.

“Our digital efficiency will help to make the latest products more affordable at Dick Smith, and rebuild the legacy of the brand as a leading destination for the latest technology.”

The remaining Dick Smith stores were expected to close permanently by 3 May.

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