DiData disappears and alters NTT's brand too

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DiData disappears and alters NTT's brand too

NTT has ditched the Dimension Data brand and unveiled a new brand identity for its services IT businesses.

As foreshadowed by CRN, the Dimension Data brand disappeared today.

In its place arrives NTT Ltd, billed as “a world-leading global technology services provider that brings together the capabilities of 28 companies, including NTT Communications, Dimension Data and NTT Security”.

The company’s new web site emphasises four specialties, all prefaced by the word “Intelligent”:

  • Security
  • Workplaces
  • Business
  • Infrastructure

There's a ShinyHappy™ video about the change, but thankfully no new logo with accompanying description of what it means.

The new company will call London home, has “around 40,000 people in offices across 70+ countries and regions” and US$20 billion revenues outside of Japan.

The canned statement about the new corporate identity featured Jason Goodall, CEO for NTT Ltd, saying “I’m extremely proud to lead NTT Ltd. into a new and exciting era. Today, we’ve created a global technology services provider that delivers a full breadth of industry-leading products, solutions and managed services that address our clients’ business needs. We know technology doesn’t stand still. And nor do we. We will continue to move our business forward to ensure we deliver solutions that are both relevant for today and tomorrow. We are excited to be part of one of the world’s largest technology and business solutions providers and look forward to partnering with our clients around the world with our full range of capabilities."

Maybe a new logo might have been preferable, after all.

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