Digital marketing agency Salmat has landed Qantas as one of the first Australian adopters of an AWS-hosted platform used by various Fortune 500 companies.
Salmat sold and implemented the MaritzCX UX platform for Qantas, software used by industry giants including McDonalds, AT&T, GM, Ford and BMW. Locally, Salmat was also involved in bringing the product to JAX Tyres.
Qantas will use the technology to “listen and learn” from customers, then tailor its products.
The deal is another sign of the growing importance of digital design and user experience expertise in the IT channel. A string of channel firms have moved into related areas in the last two years, including RXP Services, DWS, Readify and Bulletproof.
Salmat is looking at where MaritzCX products could be used for other clients, said Dower.
It’s also a sign of Salmat’s growing credentials in the IT channel. While Salmat was born in 1979 to deliver direct marketing to Australian letterboxes, it subsequently bought four digital agencies in 2010 and an ecommerce business Netstarter in 2013.
A number of AWS businesses now work closely with AWS including Netstarter. “We see them as an increasingly important partner,” Dower told CRN.
Salmat is pushing to move many of its systems to the cloud. It recently implemented the Workday finance and HR platform, consolidating about a dozen invoicing, billing, financial management and HR tools.