Distie appoints new CEO

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Distie appoints new CEO

Distributor Cellnet has announced Alan Sparks will run the company as the new CEO, effective immediately.

Sparks enters the fray following his most recent post as vice president for Belkin APAC, according to a statement.

Cellnet said it hopes Sparks' track record for improving businesses and their effectiveness in distribution channels will prove favourable in his latest role, as the distie expands its ANZ strategy.

Sparks brings more than 30 years of experience in the sector, 15 of which involve leadership experience in the Asia-Pacific.

Cellnet is a smartphone and tablet accessories distributor, established in 1992.

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