Customers will have access to audio and video content, including podcast and vodcast downloads thanks to the deal.
The content will be automatically fed through to a customer's browser based on different search criteria and areas of interest, a process done through Elcom's content management technology.
"Our website is the main communications and marketing channel to our customers around the world and has become even more important since Austrade took up responsibility for attracting inward investment in July last year," said Emma Palmer, web manager, Corporate Marketing and Communications, Austrade.
"One of the reasons we have partnered with Elcom is that we needed to make it as easy and transparent as possible for the team to add and manage the content on the website."
Palmer says flexibility was the focus during the website design process.
The multimedia functionality, expected to be completed next month, relies on Elcom's CommunityManager.NET web development platform.
"Web development is not the core IT function for most businesses and Government agencies and departments, so it's important they find a local resource that can quickly address their content requirements and provide them with round-the-clock support," said John Anstey, founder and CEO, Elcom.
"In this instance we're using technology that's built in to our web development platform to add new functionality to Austrade's site without having to develop a new module or application from scratch.
"Austrade gets maximum flexibility when it comes to how, when and where it makes the functionality available to its customers."
Elcom is also working on a module for CommunityManager.NET that enables Government organisations on a Federal, State and Local level to manage content and documents, share information and collaborate.