Natasha Datos has taken over from Andre Obradovic as director for enterprise and SMB Samsung Electronics.
Datos will be based in Sydney and oversee Samsung’s enterprise mobility, print, cloud and display solutions in the enterprise, education and SMB sectors.
Datos’ previous role was group manager, partners and alliances, where she led Samsung’s enterprise partner program.
Past positions included a role as the national sales manager, software services with Dimension Data, where she worked across enterprise sales, channels and services with Microsoft, Nortel Networks and Bay Networks.
Craig Gledhill, vice president, regional enterprise business at Samsung Electronics, said: “We would like to thank Andre for doing a tremendous job building Samsung’s reputation in the enterprise space and establishing Samsung as a valuable partner for our customers.
“Andre continues to be a passionate ambassador for Samsung and we wish him and his family all the best for the future. I am confident that Natasha’s strong leadership and her knowledge of the enterprise sector will ensure our continued success,” added Gledhill.
Datos said: “I am fortunate enough to have had the opportunity to work with Andre in building Samsung’s enterprise division and developing its local go-to-market plans.
“Samsung Australia has invested in building a robust local team which is strengthening its business relationships and combined with our strong focus on delivering new enterprise innovations.”