Fuji Xerox Printers has opened up its entire product portfolio to Synnex Australia, extending its existing partnership with the distributor.
Synnex previously distributed Fuji Xerox retail solutions, but now has access to the complete range of products, including the 400 series and A3 printer range.
Fuji Xerox Printers general manager of sales Mo Kandeel said the expanded partnership supports the vendor's strategy of targeting the IT, tier 1 and 2 systems integrator markets.
“We’re excited to be expanding our long standing partnership with Synnex to include our entire product range," he said.
"We’ve been successfully selling via Synnex in the retail space for a number of years now and are thrilled with the opportunity to be reaching broader markets with the introduction of our mono and colour, multifunction and A3 devices into Synnex’s portfolio of solutions."
Synnex product director Jay Ko added: “We are pleased to see the expansion of our Fuji-Xerox range. This is in line with Synnex strategy to focus on the fast growing A3 MFP segment and further strengthen Synnex position in managed print service solutions.”
Fuji Xerox's other Australian print distributors are Dynamic Supplies and Alloys.
The print vendor announced plans to shake up its partner channel last month by adding two new programs, the entry level Fuji Xerox Club and the tiered Fuji Xerox Printers Partner Program.