Hardware giant Fujitsu has appointed a third distributor to its Australian operations, announcing a partnership with A/NZ mid-range distributor Express Online.
Fujitsu also works with Multimedia Technology (MMT) on the enterprise market and BlueChip Infotech for SMBs. The partnership with Express Online is set squarely on the mid-range SME market.
The appointment marks the first partnership Express Online has had with a Windows-based PC vendor. Among its 30-odd vendors Express Online counts the likes of Apple, Adobe, Cisco, Huawei, Microsoft, Symantec and Western Digital.
Express Online will be tasked with distributing Fujitsu’s desktop, tablet, ultrabook, workstation and thin and zero client products to SME-focused resellers.
Fujitsu country manager Bert Noah told CRN that Express Online’s SME focus and targeting of the ‘prosumer’ were appealing.
“They target the executives within organisations that want mobility and a brand that is not a commodity," he said. "They want something that is high-quality that is not readily available.”
He said Fujitsu entered into discussions with MMT and BlueChip around the need for an SME focus, and all agreed Express Online was the best option.
“We are not servicing SMEs well through our relationships with our current distributors,” Noah said. “This was done in consultation with them, we received their blessing and they agreed it was a win-win situation.”