Goodbye McAfee: Intel phases out brand name

By , on
Goodbye McAfee: Intel phases out brand name
McAfee ANZ MD Keith Buckley

Intel is scrapping the McAfee name, roughly three years after it spent $7.68 billion to acquire the security giant.

Keith Buckley, managing director of McAfee Australia & New Zealand, said: "Yesterday at CES 2014, Brian Krzanich, CEO of Intel, announced that as new products are introduced, the McAfee brand name will be phased out and branded Intel Security. 

"The shield – which represents the core values of security and protection - will remain. The re-branding will begin immediately, but the transition will take up to a year before it is complete."

 

 

Buckley said that McAfee would continue to operate as a wholly owned subsidiary of Intel. "Its employees will continue to work side-by-side with Intel employees currently working on security activities under the Intel Security umbrella."

The phase out of the McAfee brand name will begin immediately, according to Intel, but the transition could take a full year and should have no instant impact on channel partners, according to the company's executives.

[Related: 

McAfee channel executives said products, services and price books will not see immediate changes by the move. New security products launched in 2014 will come under the new "Intel Security" umbrella, according to a company announcement made Monday. McAfee remains a wholly owned subsidiary and the channel field sales and support staff remain in place, said Gavin Struthers, McAfee's senior vice president of worldwide channels.

"There are no changes to the McAfee SecurityAlliance Program with this announcement and it is business as usual for partner profitability benefits, enablement and operations," Struthers wrote in blog post Tuesday addressing the name change.

"Our goal is to bring the Intel and McAfee security teams together as one while staying focused on delivering world-class digital security and customer service."

PUBLISHED JAN. 7, 2013

This article originally appeared at crn.com

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © 2018 The Channel Company, LLC. All rights reserved.
Tags:

Most Read Articles

You must be a registered member of CRN to post a comment.
| Register

Log In

Username / Email:
Password:
  |  Forgot your password?