Google Cloud - which is buying data migration startup Alooma - told CRN it no longer will accept new Amazon Web Services (AWS) and Microsoft Azure customers for the data pipeline service.
“We are now only accepting new customers that are migrating to Google Cloud Platform,” a Google Cloud spokeswoman said. “We are not accepting new AWS or Microsoft customers, but still providing the service for existing customers. As of now, that’s all we’re offering for existing customers.”
Before the acquistion, Alooma counted AWS’ Amazon Redshift and Microsoft Azure SQL Data Warehouse as its cloud data warehouse partners, along with Google Cloud Platform’s BigQuery and Snowflake Computing.
AWS and Microsoft Azure did not respond to CRN USA inquiries at press time.
Just two months ago, Alooma announced a new integration with AWS' S3 cloud storage platform.
The Alooma acquisition is designed to help No. 3 Google Cloud increase its market share by making it easier for enterprises to move data to its cloud platform. Alooma's big competitive advantage is its ability to quickly migrate data from "various data silos" into a single data warehouse in real time.
The Alooma announcement follows new Google Cloud CEO Thomas Kurian’s vow last week to aggressively pursue growth.
“Google Cloud is constantly trying to reduce the friction of getting customers' data onto Google Cloud Platform, both through partner and first-party solutions,” the Google Cloud spokeswoman said. “This just reinforces our commitment in this space for customers and partners.”
Terms of the deal, which is pending regulatory approvals, were not disclosed. The Alooma team will join Google Cloud once the acquisition closes.