Google and financial management application developer Intuit will integrate their cloud applications in to make life easier for small businesses.
The alliance will integrate Google's G Suite, previously known as Google Apps for Work, and Intuit's popular QuickBooks Online cloud accounting applications.
The companies have already built links between Google Calendar and QuickBooks Online in a way that will allow QuickBooks Online users to schedule billable client work and appointments within Google Calendar, a link that will make invoicing customers and managing finances easier for small businesses.
Previously, business managers would be required to create seperate entries for both QuickBooks and Google Calendar for billing and financial management tasks.
"Our data indicates that 56 percent of QuickBooks customers are using Google Calendar to book appointments, schedule meetings and track client work," Vinay Pai, vice president and head of the Intuit developer group, said. "By bringing our technologies together, we will create important efficiencies between two solutions customers are already using."
Intuit and Google also said customers could sign up for QuickBooks Online through Google's G Suite Marketplace and use new single sign-on capabilities to sign in and manage QuickBooks Online from their Google account.
Intuit is a significant player in the channel, relying heavily on resellers to carry its on-premises applications.
Under the vendor's QuickBooks Online Distribution Partner Program, solution providers co-develop solutions around the cloud application set and are paid for subscriber referrals. The alliance with Google could make QuickBooks Online more attractive for small businesses and create new opportunities for solution providers.
Google Calendar for QuickBooks is now available as a public beta in the US and a private beta in Canada, Australia and the UK.