Google Cloud is revving up its Anthos hybrid and multi-cloud sales offensive with a new channel charge.
The up-and-coming cloud provider has authorized 50 partners to start reselling Anthos in early 2020, Carolee Gearhart, Google’s global channel chief and vice president of worldwide channel sales, told CRN.
“It’s part of our ongoing commitment to the channel,” she said.
Partners have been “clamoring” to resell Anthos, according to Gearhart. Unveiled at the Google Cloud Next ’19 conference in April, the Anthos platform allows customers to build and manage applications across environments -- in their on-premise data centers, on Google Cloud and on rival third-party clouds, including Amazon Web Services and Microsoft Azure.
“It’s just like this freight train that is picking up speed overall,” Gearhart said. “I see it as one of those seminal announcements, because of the ripple effect that it's had throughout the ecosystem. It has affected, more importantly, customers.”
The Google Anthos partner sales charge comes as Google Cloud CEO Thomas Kurian is investing heavily in building out Google’s enterprise sales attack against AWS and Microsoft. Kurian has initiated a major sales restructuring that places channel partners under the Google Cloud field sales organisation.
Gearhart said the Anthos partner charge is about providing more products to satisfy customers’ desire for choice.
“It's really about us just continuing to enable the options for customers and making sure we have folks who are ready to jump in and deliver that in a high-quality way,” she said.