Harris Technology retains top Amazon Australia seller spot in bumper half year

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Harris Technology retains top Amazon Australia seller spot in bumper half year

ASX-listed IT and consumer electronics retailer Harris Technology has posted strong half year growth as it continues its run as the top seller on Amazon Australia.

In the six months ended 31 December 2021, Harris reported revenue of $28.6 million, up 47 percent year over year from $19.4 million, and net profit after tax of just over $376,000, a 64.6 percent decline from $1.1 million last year.

The company said the growth was due to investments in its operational team and consolidation of its distribution centre, which saw improvements to efficiency and holding capacity.

Harris added that the increased sales came without additional advertising expenses as it leveraged the “massive” advertising expenditure of its marketplace partners such as Amazon and eBay. However profit margins shrank from reduced sales from its Pro-Hygiene range of personal protective equipment.

The company also consolidated its three smaller warehouses into a single larger complex in November 2021, increasing holding capacity by 50 percent and is also expected to improve logistical efficiencies. Harris added that it is focused on reducing inventory levels and continuing to manage ageing inventory.

“We continue to grow the company’s critical mass and maintain our eCommerce Tech market leading position whilst placing a focus on working capital management and stock turns,” Harris Technology chief executive Garrison Huang said.

“I am pleased to report that our trials of the Household Products were successful. This has paved the way to further diversify into a very wide range of new product categories through our online marketplaces such as Amazon and eBay, etc.

“Partnering with local importers and leveraging Harris Technology’s eCommerce infrastructure, we are excited about this new profit maximising opportunity and look forward to reporting further improvements on the expansion of these new product categories where margins are healthier in the second half of FY22 and beyond.”

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