Ruslan Kogan has posted a video on Twitter showing a Harvey Norman store using a Kogan-branded screen for display in one of its stores.
Kogan said the video was taken in Melbourne’s Queen Victoria store, and asked how long it would take for the monitor to be removed after his tweet.
haha! Harvey Norman using a Kogan TV in their QV store. QUIZ: How long after this tweet will it be removed? :p pic.twitter.com/EttP30fnLz— Ruslan Kogan (@ruslankogan) May 16, 2016
Kogan and Harvey Norman founder Gerry Harvey have taken shots at each other and their respective companies over the electronics retail market since 2010.
Harvey has publicly argued that online retailers, such as Kogan.com, were given an unfair advantage over brick-and-mortar retailers because they were exempt from a goods and service tax for online purchases under $1,000 from overseas.
Kogan then hit back at Harvey, calling his stores “a bricks and mortar dinosaur” in 2013.
Kogan even has a "Harvey Norman vs Kogan" page on its website, claiming its direct model and online-only business means it can pass on savings to customers.
Kogan.com made headlines earlier this year when it bought select intellectual property from Harvey Norman’s brick-and-mortar rival, Dick Smith. The acquisition included Dick Smith’s brand, trademarks, customer and loyalty databases, website, domain name and online business.
Dick Smith has now reopened under Kogan management as an online-only business, stocking Kogan-branded products such as TV’s, phones and laptops. Kogan has previously said he has no plans to reopen bricks-and-mortar Dick Smith stores.