Hitachi Data Systems on Tuesday US time unveiled its first all-flash storage array family as part of the storage vendor's new "flash-first" strategy for developing solutions.
While HDS has sold all-flash configurations of its existing VSP G series of hybrid disk and flash arrays, its new VSP F series is the first designed specifically to use the company's new HDS-built FMD DC2 flash modules, said Bob Madaio, senior director of product marketing for the vendor.
"This is the start of our 'flash first' strategy," Madaio told CRN USA. "We're rolling out flash across our entire line. And we're priced to compete with any all-flash array in the market."
Being "priced to compete" is a tall order, as many top all-flash storage array vendors have focused on ways to price their offerings to widen the market.
Hewlett Packard Enterprise, the new enterprise business formed from the split of Hewlett-Packard into two, has a new all-flash version of its 3PAR storage technology with a list price starting at US$19,000, or as low as US$1.50 per Gbyte.
Dell in July introduced a new all-flash version of its Compellent SC family featuring low-cost TLC 3-D NAND technology that brings the cost-per-Gbyte of all-flash storage to about US$1.66 for raw capacity.
HDS is using its MLC-based FMD DC2 flash modules, combined with built-in automatic data compression and the company's own storage controllers, to compete with solutions priced at under US$2 per Gbyte in some cases, Madaio said.
"This is the first time we have been this aggressive," he said. "And it's the first time we have included compression to dramatically lower the cost."
Future versions of the FMD DC2 flash modules are slated to include deduplication technology as well as increased density and efficiency, Madaio said. The company also plans to expand its all-flash technology into converged infrastructure and hyper-converged infrastructure solutions, he said.
HDS introduced three models in the new VSP F family. All three offer raw flash capacity from 14.4 Tbytes to 256 Tbytes, or post-compression capacity of up to 448 TBs, Madaio said. They differ primarily in the performance, which ranges up to 1.4 million IOPS and under 1 millisecond of latency, he said. The built-in in-line compression technology operates with no performance penalty, he said.
The FMD DC2 flash modules are also available for upgrading the company's VSP G family of hybrid storage arrays, he said.
To go with its new VSP F family of all-flash arrays, HDS on Tuesday US time also introduced the FMD Data Eradication Service as a safe way to clean the company's FMD flash modules of old data for compliance and auditing purposes, Madaio said.
"This securely deletes the data on the FMD modules and lets them be reused," he said. "This is a chargeable service our partners can resell. The deletion exceeds [National Institute of Standards and Technology] recommendations."
This article originally appeared at crn.com