Hewlett Packard Enterprise has used its Discover 2017 conference as a stage to heckle competitor Dell EMC, with several executives throwing shade at their rival during the conference held in Las Vegas this week.
Chief channel officer Denzil Samuels used part of his keynote to tease Dell EMC over its enthusiasm for hybrid cloud during his keynote. With Dell EMC World taking place in the same city the month prior, Samuels made light of some of his competitor’s spruiking of hybrid IT, suggesting it was behind the times.
"Three weeks ago, Michael [Dell] said the future is hybrid IT... Duh," Samuels said, according to a report by CRN UK. "Michael, headline: Meg [Whitman] and Antonio [Neri] have been saying that for a couple of years.
"When your competitors start saying the thing you've been saying for a while it's a validation, and at the end of the day imitation is the highest form of flattery.”
Antonio Neri, HPE enterprise group executive vice president and general manager, also couldn’t help but have a dig during the event’s keynote, as he promoted HPE’s Flexible Capacity services.
"Recently Dell has been talking about flexible IT consumption model, but when you really look under the covers, what they really deliver is payment structures. They absolutely forgot one thing: flexibility," he said.
HPE chief executive Meg Whitman also mentioned the rival in her keynote, citing research that customers who replaced Dell OpenManage and Active Systems Manager with HPE OneView could increase the number of managed servers by 25 percent with no additional staffing required.
"That is incredible efficiency and is what our collective customers are looking for every day," she said.
Dell EMC told CRN UK it would: "Welcome the opportunity to take a closer look at the comparative data and scenarios HPE is using to benchmark their solutions against Dell EMC."