HP Inc is so confident in the design wow-factor of its new PC products that it took them into the heart of enemy territory – the Apple Store – to see how Mac diehards would respond.
The results showed why HP's laptops are gaining share from rival Apple, said HP Inc president Ron Coughlin, in a fiery address to 1,300 solution providers at the company's Global Partner Conference Monday just before he presented a video showing Apple customers freaking out over how slick HP's products are.
"Apple is untouchable no more. Apple is leading design trends no more. Apple is leading in innovation no more. Apple is gaining share no more. Apple is growing no more," Coughlin said to channel partners. "It is HP who is gaining that share. It is you who are gaining that share."
Conceding there may be Apple "fan boys" and "fan girls" in the room that may be doubting HP's superiority, Coughlin said HP decided to go to the "bastion of Apple loyalty-the Apple store" to show off the HP devices.
In the video, Apple customers were taken aback by the sleek HP products with one customer using an expletive – "No @#*@" to describe how shocked she was, while another noted that the HP notebook was "much lighter than my MacBook."
"I am blown away, man," said another Apple customer in the video. "They clearly stepped their game up."
"Oh my God," declared another customer.
"This is cheaper," exclaimed another Apple customer.
"We are taking the beeping awesome and the dope away from Apple," said Coughlin to loud applause from HP partners.
HP and its partners are taking share from Apple with a "finally aggressively attacking" sales charge, said Coughlin. "You took three share points from Apple and we gained three share points [from Apple]," he said.
CRN USA reached out to Apple for comment but had not received a reply at press time.
HP reached an historic high share in the worldwide commercial PC market in the most recent quarter with a 1.8-point increase to 24.5 percent, said Coughlin. The record performance had HP partners high fiving one another in the audience.
That success is a testament to an HP innovation engine firing on all cylinders, said Coughlin. "There are those that said the HP innovation engine had lost its gas," said Coughlin. "What do we say to those people?" The audience responded: "Hell no!"
Among HP's recent stunning PC lineup, which has received rave reviews from partners, are HP Spectre, the world's lightest, thinnest consumer notebook; ZBook Studio, the first quad-core mobile workstation; Envy, first curved all-in-one PC, Slice, HP's smallest desktop form factor, and the Elite x3 mobile device.