HP sees PC, printer growth as work life changes

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HP sees PC, printer growth as work life changes

A move away from fixed office spaces, combined with a continuing blurring of business time and personal time, is having a major impact on how businesses consume technology.

That's the word from Ron Coughlin, president of personal systems at HP Inc, who told attendees of the Varnex 2017 conference that his company has become a leader in digital technology in the four years since Hewlett-Packard split into HP and Hewlett Packard Enterprise.

Varnex is a peer-to-peer community of solution providers that work with US-based Synnex Corporation. Partners that join Varnex receive training and services opportunities not available to other Synnex partners, and are provided a forum for partnering with each other. Synnex Corporation is publicly listed on the New York Stock Exchange and is also connected to major Taiwanese corporation Mitac-Synnex Group, which owns Taiwan-based Synnex Technology International Corporation, which is the parent company of Synnex Australia.

Coughlin used his keynote presentation to introduce HP Inc as a leader in the PC and printing space with four straight quarters of revenue growth under its belt.

"This is despite people saying PC and printer business is falling," Coughlin said.

The office space of the future is moving from a fixed location to where people work, Coughlin said. This is leading to a blending of personal and work lives, where 80 percent of people are saying they do work during personal time and 60 percent say they do personal business during work time. At the same time, only 47 percent of millennials are satisfied with the devices they now have.

"CIOs of the world are challenged by making this adjustment," he said.

HP is responding in a number of ways, including its new focus on device-as-a-service. With device-as-a-service, channel partners provide customers with devices with consumption-based pricing which scales up and down according to use.

"It's my number one priority," he said. "Make no mistake. We will drive it … This is not a concept. This is a business."

HP is also providing devices with new form factors, Coughlin said. These include the HP EliteBook x360 1020 G2, touted as the world's thinnest and lightest business convertible PC; the HP Zbook X2, which the company calls the first workstation which converts to a tablet by detaching the keyboard; the HP Z VR backpack, which is a new wearable virtual reality device; and the HP Spectre 13, which HP calls the world's thinnest touchscreen laptop.

HP is also a leader in 3D printers, introducing the ability to print using plastic two years ago before adding metal last year, Coughlin said. The company has outgrown the market for 15 quarters. "We believe in the 3D space, and will be a leader in the next industrial revolution," he said.

This article originally appeared at crn.com

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