HP is expanding the scope of its security push with new software that uses artificial intelligence to block malware in near-real-time, including previously unknown malware.
The software, called Sure Sense, was unveiled this week at the HP Reinvent 2019 global partner conference. HP plans to make Sure Sense available on select PCs starting in May, executives said.
"This goes beyond every security technology today because today most primarily block against known malware. This [blocks] both known and unknown malware," said Alex Cho, president of HP's personal systems business, during Reinvent 2019. "It's able to detect never-before-seen malware, and stop 99 percent of them in less than 20 seconds."
The software builds on HP's efforts to secure its PC portfolio against a variety of cybersecurity threats, including BIOS attacks (with Sure Start), browser malware (with Sure Click) and visual hacking (with Sure View). This week at Reinvent 2019, the company also unveiled a new security service for protecting against malicious files and links on Windows 10 PCs, including for PCs from vendors other than HP.
The debut of Sure Sense comes as existing cybersecurity offerings are having trouble keeping up with the vast amount of malware being created, said Andy Rhoades, global head for commercial personal systems, in an interview with CRN USA.
"One small breach can be catastrophic. You've sort of got to fight fire with fire," Rhoades said. "Malware is being created with AI, so you need to attack it with AI."
While HP isn't disclosing many specifics on how Sure Sense will work at this stage, Rhoades said that the software will use a deep-learning engine to learn what malware looks like and shut the threats down instantly.
"It's the brain that says, ‘I know what malware looks like—and this looks like a malware, this smells like a malware. It is a malware,’" he said.
Sure Sense will "be able to process that in real time—do it in the time it takes to open a file—and shut that process down,” Rhoades said.