Hewlett Packard Enterprise is taking its on-premises, consumption-based IT pay-per-use model to outcome-based workload application services including SAP HANA, big data, backup, database and edge compute.
The on-premises workload services offerings, which was launched at the company's Discover conference in Madrid on Monday and are being sold under the HPE GreenLake brand, provide public cloud pay-per-use economics backed by a comprehensive set of advisory, professional and managed services from HPE's Pointnext consulting organisation, including full remote monitoring and management.
HPE Pointnext senior vice president Ana Pinczuk said the "next-generation" GreenLake model provides a pay-per-use model with hardware, software, services, usage metering and capacity management with the compliance and control many customers are looking for as they digitally transform their business.
"This builds upon our pay-per-use infrastructure evolving to pay-per-use outcomes," said Pinczuk. "These are purpose-built congifurations using modern HPE and partner technologies designed, implemented and operated for the customer."
HPE GreenLake is an end-to-end full-service offering that is differentiated from public cloud with on-site consultants and professional services, said Pinczuk. "Nothing against the public cloud, but these are some of the capabilities that you get when you go on-prem."
HPE also unveiled its next-generation GreenLake Flex capacity consumption model of on-premises offerings that have been tailored for partners.
The new Flex Capacity bundles – which are being piloted by several large US partners – are HPE Synergy, AzureStack, Gen10 blade servers, 3Par storage, StoreOnce, Converged System 700, and SimpliVity.
The GreenLake Flex Capacity offerings have been purpose-built for partners to take to market, said Pinczuk. "The channel is huge for us," she said.
The next-generation GreenLake Flex Capacity offers are currently being piloted with a configurator aimed at reducing the time it takes to pull together a Flexible Capacity deal from hours to just minutes, said Pinczuk.
HPE is still hammering out the monetisation plan for partners with GreenLake Flex Capacity, focusing on the exact terms for partners and HPE in a Flex Capacity consumption-based service, said Pinczuk.
"I am not quite ready to talk about that model because we are going through these trials as we speak," she said. "By the end of January, we'll be able to talk a little bit more about the monetisation scheme."
Both GreenLake Flex Capacity and GreenLake workload application services will be available to be sold by partners, said Pinczuk.
The five new on-premises outcome-based GreenLake application services are:
- HPE GreenLake For SAP HANA, an on-premises HANA appliance operated by HPE Pointnext to meet specific customer workload performance objectives;
- GreenLake Big Data, an on-premises pre-integrated Hadoop database based on Hortonworks or Cloudera software;
- HPE GreenLake Backup, an on-premises backup offering based on Commvault software;
- HPE GreenLake Database, based on the EDB Postgres open database;
- GreenLake Edge compute, which HPE is calling an end-to-end life-cycle offering for the Internet of Things.
Pinczuk said the five initial applications services – which were in direct response to customer demand – are just the first shot in what is going to be an ever-expanding array of business-outcome-based GreenLake services and even additional advisory services focused on digital transformation. Among the areas Pointnext is eyeing are data mobility and cloud orchestration.
"We are expanding our portfolio," said Pinczuk. "We are going up the stack. We are also expanding our advisory capabilities. So you will see a huge and robust portfolio of HPE GreenLake solutions to come."
Pinczuk said that the acquisition of Cloud Technology Partners in September has been key to providing customers advice on digital transformation. "As customers go through their digital transformation we really need to help them in selecting what the right mix is for them of private and public cloud."