HPE CTO to depart in sales and marketing restructure

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HPE CTO to depart in sales and marketing restructure

Hewlett Packard Enterprise started a major sales and marketing restructuring aimed at simplifying the organisation and making the company more nimble and easier to partner with.

In the wake of the restructuring, chief technology officer Martin Fink and chief customer officer John Hinshaw are set to step aside at the end of year.

"To drive better sales execution while optimally serving our global customers, we are aligning our sales teams into a single global sales organisation within our Enterprise Group," said HPE CEO Meg Whitman in a blog post disclosing the changes. 

Peter Ryan, currently senior vice president and managing director of the Enterprise Group's EMEA Region, will oversee the new global sales organisation, including indirect and regional sales.

HPE also centralised product marketing, e-commerce and customer advocacy into a single marketing organisation under chief marketing and communications officer Henry Gomez.

"By bringing these organisations together under [Gomez], we will simplify our processes, streamline our focus and create better career opportunities for our employees," said Whitman in the blog post. 

Fink, a 30-year HP veteran, will be retiring at the end of the year. Hinshaw, who joined HPE five years ago as executive vice president, technology and operations, also plans to leave his position at the end of the year, Whitman said in the blog post. 

Finally, COO Chris Hsu will oversee the IT and cybersecurity teams as part of a move to "drive process improvement, enhance customer and partner experience and employee engagement," said Whitman.

Whitman said the changes, which come on the heels of HPE's move to spin off and merge its US$20 billion enterprise services business with systems integrator CSC, as the next step in creating a “stronger, more focused HPE".

"To that end we are taking steps to centralise and simplify our organization," said Whitman. "These changes will make us easier to buy from and partner with."

In the most recent quarter, HPE’s Enterprise Group delivered 7 percent sales growth under Neri’s leadership. That helped drive HPE's first year-over-year sales growth in five years.

As part of the restructuring, HP Labs, including the highly touted bid to create a new breakthrough in computing called "The Machine," will be placed under Neri as part of the Enterprise Group, a move that will "further accelerate the time it takes to drive technology from research and development to commercialisation," said Whitman.

Whitman said The Machine prototype, which is set to be delivered by the end of the year, remains on track.

Whitman said, "We're living in a world where continuous improvement is essential to long-term success. I’m excited about the future of HPE, and I’m confident that these changes will help us accelerate our strategy and continue to win in the marketplace.”

This article originally appeared at crn.com

Copyright © 2017 The Channel Company, LLC. All rights reserved.

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