Ingram wins Dell's PC distribution in Australia

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Ingram wins Dell's PC distribution in Australia
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Dell has awarded Ingram Micro distribution rights to its end user computing portfolio, six months after appointing the distributor to support its enterprise range.

Some 17 pallets of Dell notebooks, desktops and monitors arrived at Ingram Micro's distribution centre in Eastern Creek last week.

The distie is offering four pre-configured bundles that are expected to support 85 percent of customer requests, said Roddy Perkins, Dell's general manager of consumer and small medium business. "We're looking forward to seeing quick turnaround of that stock."

Resellers can already go onto Ingram Micro's Techlink ordering portal and pick from the four pre-configured bundles of Dell Optiplex workstations and Latitude notebooks.

The bundles are aimed at the small to medium business market. For desktops, Ingram is supplying an Optiplex 3020 with a Core i5 processor and either 4GB RAM and 500GB hard drive, or 8GB RAM and 1TB storage. In the notebook range, it has a Latitude 3550 with Core i7 processor, 8GB RAM and 1TB storage or a Core i5 processor, 4GB RAM and 500GB.

Ingram Micro is also selling Dell's 22-inch, 23-inch, 24-inch and 27-inch monitors.

"Initially what will be stocked are specific bundles for the SME market. We will look to expand the breadth and depth of the stock," said Perkins.

By adding Dell's end user range, Ingram now supplies every top PC maker. In IDC's shipments for the first quarter, Dell had the No.3 spot, behind Lenovo and HP, and ahead of Acer and Asus.

John Brown, Ingram Micro’s general manager of vendor management, said: "Partners can now access Dell’s breadth of end user computing products whilst leveraging Ingram Micro’s financial strength and unmatched selection of complementary technology solutions.

"We want to help our partners provide solutions to real world problems,” said Brown. “So enablement, pre-sales technical engagement and marketing will all be key to our strategy as we move forward."

Next: Dell's channel metamorphosis

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