Invigor Group has unveiled a major deployment of its crowd insights gathering solution, Insights Visitor, at the 2017 Australian Open, in partnership with Optus.
The partnership will see Optus and Invigor deliver wi-fi analytics and insights to Tennis Australia from all major spectator areas of the tennis tournament, including Rod Laver Arena, Margaret Court Arena, Hisense Arena and the Australian Open Festival precinct at Birrarung Marr.
Real-time insights into spectator numbers, movements and dwell times for the more than 700,000 visitors will be collected through the provision of a mixed-vendor wi-fi network comprising more that 300 Cisco and Aruba access points.
The deal is the first partnership between Invigor and Optus, combining Optus’s end-to-end telecommunication capabilities with Invigor’s wi-fi analytics and engagement solution.
The rollout follows a strengthening of Invigor’s Insights Visitor division through the August announcement that Invigor would rollout insight-collecting wi-fi at Manly Wharf in partnership with Melic. The company at the time tipped its insights business to generate $1 million in annual revenue, a figure no doubt bolstered by the Australian Open contract.
Invigor chief executive Gary Cohen said the deal was a pleasing win further which positioned the company to pursue contracts for other major events.
“Insights Visitor is performing exceptionally well and the pipeline of tenders is growing as more venue and precinct owners and operators recognise that wi-fi networks are now the key infrastructure for consumer engagement and sales and marketing initiatives,” he said.
“It represents a major revenue opportunity for Invigor that we are intent on capitalising on, and we expect more contracts to materialise very shortly.”