iPhone sales slipping, but Mac, iPad ‘very strong’

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iPhone sales slipping, but Mac, iPad ‘very strong’

Apple's expanded investments into non-iPhone hardware launches appear to be paying off, helping to return the tech giant to growth even as iPhone revenue continues to slide.

On Tuesday, Apple reported that overall revenue for its third quarter of fiscal 2019, ended 29 June, climbed year-over-year—marking the company's first revenue increase in three quarters.

It wasn't a big jump—revenue was up 1 percent from the same quarter a year earlier, reaching US$53.81 billion. But it still showed the strength of Apple's Mac, iPad, services and wearables businesses at a time of diminished demand for the iPhone.

The Mac and iPad portfolios have received heightened attention from Apple thus far in 2019. For Mac, the company has unveiled updates to all three of its MacBook Pro models, along with refreshes to the MacBook Air and iMac, and a major redesign of the Mac Pro.

For fiscal Q3, Apple reported that Mac revenue rose 10.6 percent to US$5.82 billion. The company is "very happy" with the results, CEO Tim Cook said during a quarterly call with analysts. The MacBook Air and MacBook Pro, in particular, saw "strong performance" during the quarter, Cook said.

For iPad, third-quarter revenue climbed 8.4 percent to reach US$4.63 billion. The results were "driven by iPad Pro and by strong customer response to the new iPad Mini and iPad Air," Cook said.

It's the third quarter in a row sequentially of year-over-year sales growth for iPad, and revenue is up roughly 15 percent year to date, he said.

"We feel great about where we're at with iPad," Cook said during the quarterly call.

In March, Apple launched refreshed versions of the iPad Mini and iPad Air, following several years without updates to either of the tablets. Key upgrades with the third-gen iPad Air and fifth-gen iPad Mini include the addition of support for the Apple Pencil stylus for both tablets, as well as performance improvements.

Meanwhile, Apple announced in June that it's splitting off the iPad operating system from the iPhone, with the introduction of iPadOS. The operating system will be meant to take advantage of the larger form factor on the iPad in numerous ways, such as with enhanced split-view multi-window capabilities. Apple plans to make iPadOS available in the fall.

Key features for business users in iPadOS include improved file management and file sharing, support for USB-C thumb drives and better multi-tasking capabilities.

Apple also saw surging growth in its Wearables, Home and Accessories business during its fiscal third quarter (up 48.2 percent year-over-year to US$5.53 billion), and continued momentum in Services revenue (up 11.3 percent to US$11.46 billion).


While the iPhone business continued to see contraction during fiscal Q3, the results represented "significant improvement in year-over-year iPhone performance," Cook said. Revenue for iPhone was down 11.8 percent, to US$25.97 billion, from the same quarter a year before.

That compares to steeper drops in iPhone revenue of 17 percent in Apple's fiscal second quarter and 15 percent during fiscal Q1. Trade-in and financing programs offered by Apple for iPhone are picking up steam, Cook said.

In recent quarters, Apple has blamed the drop in iPhone sales on poor demand in China and a slow pace of upgrades in developed markets.

For the fiscal third quarter, Apple reported net income of $10.04 billion, or earnings of US$2.18 per diluted share. That's down from net income US$11.52 billion, or earnings of US$2.34 per diluted share, during the same period of 2018.

Intel modem acquisition

Additionally, Cook commented on Apple's agreement to acquire the majority of Intel's smartphone modem business. The US$1 billion deal, expected to close in the fourth quarter, will include intellectual property, equipment and 2200 employees from Intel.

The acquisition will allow Apple “to grow our portfolio of wireless technology patents to over 17,000, to expedite our development of our future products and to further our long-term strategy of owning and controlling the primary technologies behind the products that we make," Cook said during the quarterly call.

Mac Pro manufacturing

In response to a question from an analyst during the call, Cook also said that manufacturing of the Mac Pro will continue to be performed in the US, contradicting reports that the work will be shifting to China. US president Donald Trump tweeted last week that Apple would not receive waivers on tariffs for Mac Pro components produced in China, which had been requested by the company.

"In terms of the exclusions, we've been making the Mac Pro in the U.S. We want to continue doing that,” Cook said. “So we're working and investing currently in capacity to do so. Because we want to continue to be here. So that's what's behind the exclusion. So we're explaining that, and hope for a positive outcome.”

This article originally appeared at crn.com

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