Kogan Primes its customers: e-tailer launches shipping subscription

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Kogan Primes its customers: e-tailer launches shipping subscription

Kogan seems to launch a new vertical every other week and the online retailer isn't slowing down for Easter, announcing a premium shipping service and two new businesses at the same time as its Q1 results.

The premium service is called "Kogan First" and offers customers unlimited free shipping on select items from its flagship store and priority customer service. If free shipping is already offered, Kogan will upgrade subscribers to express shipping for free.

The service costs $99 for a year, though Kogan is currently offering a 30-day free trial. By comparison, Amazon Prime costs $6.99 per month, or $83.88 for a year.

Kogan also announced two new verticals: Kogan Energy Compare and Kogan Cars.

Kogan Energy Compare, as the name suggests, is an energy comparison tool that will allow customers to upload an existing bill to check whether any savings can be made by shifting to a rival energy retailer. A beta version of the tool is available from today from Kogan's website. Kogan will earn commissions from the tool, but also hinted that it would continue exploring Kogan-branded energy offerings.

Another new business announcement saw Kogan partner with ASX-listed Eclipx Group to launch Kogan Cars. The new business will secure new cars from dealers and allow customers to trade-in vehicles. More details will be announced closer to launch expected by the end of this financial year.

Kogan also gave a brief rundown of its financial performance for the third quarter ending 31 March 2019. Revenue was up 9.5 percent compared to the same quarter in 2018, while EBITDA grew 96.4 percent.  Kogan also said its mobile subscriber base grew by 40.6 percent while internet subscribers rose 78.7 percent, but didn't break out the exact subscriber numbers.

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