Kogan re-enters telco space with Vodafone

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Kogan re-enters telco space with Vodafone
Kogan's Ruslan Kogan and Vodafone CEO Iñaki Berroeta

Kogan and Vodafone will offer a prepaid mobile service under the Kogan Mobile name, after the online retailer stopped offering mobile services in 2013.

The Kogan Mobile business, which was caught up in the collapse of Telstra wholesaler ispONE in 2013, today began offering unlimited national calls, texts and 3GB of data for $29.90 for 30 days on the Kogan Mobile 3XL plan.

Kogan is offering 30, 90 and 365 day prepaid plans, with the Kogan Mobile 3XL plan costing for $299.90 for a year. There is also a Kogan Mobile 5XL option with unlimited standard national call and texts and 5GB of data within Australia for $36.90 for 30 days, or $369.90 per year.

Other features include a "tri-fit" SIM card and per kilobyte charging. Customers can also earn one Qantas Point for every dollar spent with Kogan Mobile.

Kogan Mobile does not offer 4G, unlike some rivals like Amaysim. Amaysim recently launched a $24.90 unlimited plan offering 4G via Optus and 1GB of data per month.

Kogan Mobile executive director David Shafer described the partnership as a direct deal, with Vodafone cutting out the middleman.

“We now have a network ally who is really supporting us, isn’t scared of competitive pricing, and has an interest in seeing Kogan Mobile succeed in the market,” he said.

Kogan launched its mobile business in 2013, selling services supplied by ispONE, However the same year it contacted customers warning the service was in danger if Telstra shut off services.

Telstra later stated that it would stop taking on new Kogan Mobile customers. Kogan refunded customers with unused credit. 

Kogan Mobile pricing is as follows:

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